Get More From Google Ads (by Footprint Digital)

Event information

The courses is based on building and optimising a Pay-Per-Click campaign. It begins with research and finding out whether it is actually worth doing for the business, and what the potential results could be.

After this, you will have a look at keyword research to find appropriate keywords to target, and see what the costs involved could be. From there, you move on to look at how to structure the PPC account in the most optimal way, and explore how to create compelling adverts.

The course will be finalised by looking at what and how to measure in the Google Ads interface, and working out how to continuously improve.

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