Fundamentals of Analytics (by Footprint Digital)

Event information

Colbea in partnership with Footprint Digital are holding a Fundamental with Analytics course.

This sets up everything that follows, as without analytics set up properly, Search Engine Optimisation, Pay-Per-Click, and other digital marketing elements are ineffective.

The course will look at tracking, what is good tracking and bad tracking, and how to use this to drive success through the business, before moving on to explore Google Analytics. This shows how to set up the account properly and what should be tracked, as the essential stages for understanding what the website is doing, what is working well, and what needs improving.

This will then be followed by exploring keyword research, analysing the copy currently on the site and finding new ways to improve that. Finally, there is an exploration of SEO and what is needed to check in an SEO audit, to help find the areas of the site that need improvement and optimisation.

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