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Sareta Fontaine

Business Owner & Creative

Location: 37 Crouch Street

I’ve had a diverse creative journey—starting in the fashion and music industries as a professional makeup artist, collaborating with talented names like Rankin, and Ms Dynamite. My work has been featured in RWD and Oyster Magazine, and I created an online video series called Sareta TV, where I shared my makeup and digital editing skills and showcased the inspiring work of fellow creatives. As I kept my toe creatively dipped within Fashion, I also had many opportunities to assist with fashion styling, where I had the opportunity to work with Nikki Minaj alongside numerous international artists.

As my passions evolved, I shifted from makeup artistry to launching Dirt & Glitter, a brand dedicated to crafting hand-made soaps that were featured in ICON Magazine.

I also founded ‘Kiki Blah-Blah’, a blog which focused on motherhood and lifestyle, which went on to win three prestigious awards. Along the way, I ventured into creative writing, earning my first writing credit for the comedy short “Insta Mum”. As my platform grew, so did my creative journey, leading me to develop content under @heysareta—sharing my authentic self through digital content, skits, writing, and partnering with brands. Brands included Care Bears, Primark, Google, Most Wanted Wines and more.

In 2021, I decided to take things to the next level by launching my own podcasts – ‘Come Wine With Me’ and ‘Women Who Rebrand’. This eventually led me to create #WWR Digital Magazine, a platform where female and non-binary writers could share their voices and expertise.

In November 2023, I opened Wax Spiritual in Colchester, a space that reflects my passion for creativity, spirituality, and transformation. It’s a hub for those on their own spiritual journeys, offering a curated selection of tools to help others explore their own path.